To all business owners and those who wish to know much about how best they can grow their business online in 2021, you’re highly welcome to this educative post, which is well equipped with the information you need, and trust me, you’ll surely be satisfied and even see changes in your business, once you apply what you will read to your business.
As we all know that in business, publicity is very important as that’s the gateway to being noticed, getting to customers, and making sales. Publicizing your business makes potential customers notice you and take action if you know how to cajole them.
There are several ways to grow that business of yours but the most efficient and made easy one is to use the power of online marketing. The internet encompasses many benefits which we can maximize for our good and not by wasting precious moments on the net, doing what won’t benefit us to grow.
One of the problems so far is that many business owners are too less concerned about the usage and power of the internet because they believe it’ll take time, while others believe the financing doesn’t worth it since they haven’t had many rewards in the business they’re doing.
What Is Business?
Business is a general entity that houses the activities of providing goods and services involving financial, commercial, and industrial aspects. You provide a particular service and you get paid in return.
Although it seems to be a general term, there’s still a category to which it relates. Would you mind knowing that all start-up founders are business owners but not all business owners are start-up founders which means, in some instances you can differentiate between a mere business owner and an entrepreneur. Are you confused about who an entrepreneur is? Then do well to read my blog post Entrepreneurs, Their Types and Functions.Jumia Phone
Below are the medium that can be used to grow a business and how to use it
1. How To Grow Your Business On Social Media
As a business owner, it is very essential to have a social media account to boost whatever you’re doing as, that’s the only way you can be visible to communicate your services/products to everyone, where your potential customers will be able to see you.
Although, you need to know the social media habitat of your potential customers — Facebook, Instagram, Twitter, TikTok, Snapchat etcetera.
What makes a business boom is the features you’re selling for free. Buyers like free things unless we want to deceive ourselves so, in whatever service we are rendering or product we are selling, we must be able to differentiate which one to sell for free and which to tax with a price.
Features to be sold for free are how best what you’re offering can make changes to them, what they’ll benefit from what you’re offering, and other related and helpful tips and not just “Common buy what I’m selling”
2. How To Grow Your Business With Google My Business
Google My Business is an online directory that gives you the ability to list your business online. Listing your business online gives searchers the full details about what you’re doing, your location, opening hours, and other necessary details
Once there is a search query that is related to what you’re selling or offering, it is the first to show on Google’s first page and gives all the necessary information to the individual at that time. Bing also offers the same type of service.
3. How To Grow Your Business With Advertisements
One of the fastest ways to grow a business is by advertisement and in this context, I am not referring to WhatsApp ads but Search Engine Management – SEM, Social Media Management – SMM and with an advertising company
– With Search Engine Management
The only company that does this is Google. You’ll have to create an ad account and you’ll be given a certain amount of money wish can be used once you credit your dashboard with a minimum amount of $10.
Then, you can run ads for the preferred days, depending on your budget to your preferred audience by choosing a keyword and related keyword. The location of its appearance depends on your budget. The advertiser with the highest bus has the first position on Google’s first page.
Below is the image of how it’ll appear once it’s published. You’ll need a niche so that it’ll pop up concerning the searcher’s intent
– With Social Media Marketing
Social Media Marketing is the best way to advertise your product/services and this is the best marketing tactic for especially for an affiliate marketer as the ad will be channeled down to the precise customers. Once you know where your customers are, their age range, sex, and other necessary information, you’ll use that data to set up your ad, either using a Facebook page, Instagram, or Twitter and you’ll have to select the action they’ll perform, whether they should check out info on your blog, increase followers or send a message or email once they see the ad as it’ll appear as a sponsored ad.
It reaches a larger audience of social media users, helps you grow your business
4. How To Grow Your Business With A Website
Having a website is the best thing you can ever do and the best decision you can ever take, for the sake of your business. The best help you can give your business/services most especially when it has started gaining popularity and all. Website hosts all information about your business and all that I have written above can best be achieved via having your website. Don’t be confused as there are no differences between a website and a blog. It’s more of an individual having two names.
Getting a website comes with a domain name and hosting. Domain names are billed annually while hosting is billed categorically – monthly, quarterly, 6-months, and annually. For you to get a domain name, you’ll surely need to host it. Prices vary but you can still get a free domain with paid hosting for as low as #
Once a searcher checks in to your website, all necessary pieces of information will be displayed like your working hours, how to contact you, necessary pieces of information about your product/service. You can also make good use of it by providing the necessary features(free features that I talked about) that can sell on the website and share the link around.
If you’re a female stylist, some of the free features you can post on your blog and share are topics like: How to take care of your hair, how to wash your hair with shampoo|(or a new product), How to get away with dandruff. You can also earn with your blog aside from customers.
You can earn in numerous ways with your bog while still maintaining your business. You can make videos of your services provided your service as that feature have a blog. You earn via blog, YouTube, and customers